CMO Roundtable: Planning for the Unknown, Legal Marketing Association

Linda Moss, Dykema’s Chief Business Development & Marketing Officer, will moderate the Legal Marketing Association (LMA) Midwest CMO Roundtable, “Planning for the Unknown,” on Wednesday, Sept. 29, 2021. 

The roundtable will reflect on where legal marketers began at the start of the COVID-19 pandemic, how they’ve adjusted, and where they are moving to in the future. Topics of discussion will include:

• Challenges and successes in client acquisition and retention;
• The relationship between changing Business Development and Marketing functions and firm’s operational strategies; and
• Recruiting, staffing, and virtual onboarding and the current marketing talent market; and more.