Dykema Delivers Brand Sponsorship Collaborations for Client With Detroit Lions and Detroit Tigers

In November 2023, a cannabis company founded by a Detroit Lions Hall of Famer and Pro Bowler—reached out to Dykema for assistance with a unique brand sponsorship agreement with the Detroit Lions. Working collaboratively on a unique brand sponsorship for a performance line of CBD products, Dykema was able to offer an exceptional, first-of-its-kind CBD brand deal for our client at Ford Field. The client's CBD products will be the exclusive CBD partner for the 2023 and 2024 Quick Lane Bowls at Ford Field. And, if the NFL follows suit with MLB to permit CBD sponsorships with its members, the client will have a right of first refusal to be the Detroit Lions exclusive CBD partner for its Performance wellness line of CBD products focused on wellness, recovery, and relief.

Then, in March 2024, Dykema was again tapped to pursue another sponsorship opportunity for our client, this time to serve as the exclusive CBD topical sponsor for the Detroit Tigers. With a tight timeframe to navigate some unique regulatory requirements that MLB and the Detroit Tigers required for their CBD sponsors, the Dykema team was able to quickly execute a first-of-its-kind sponsorship with the Detroit Tigers, as our client is now the first CBD sponsor in team history.

Those helping with the transaction were John Fraser, Sean Buckley, and Samuel Kilberg.