How challenging is it to secure a trademark for your cannabis brand?

Picture this: Your cannabis business is thriving, sales are through the roof, and you’ve developed a loyal, passionate following for your brand. And yet… you still haven’t been able to register a trademark. As with nearly every other aspect of operating a cannabis business, securing a trademark in this industry presents a unique set of regulatory challenges. John Fraser, Michigan team leader of Dykema’s cannabis group, sits down with Jennifer Fraser, leader of Dykema’s trademark practice, to break down the essentials of trademarking a cannabis brand, including state vs. federal registrations, potential pitfalls to avoid, and best practices for navigating the application process.

To hear more episodes, be sure to subscribe to Dykema’s YouTube channel, the Cannabis Law Blog, or by searching “A Higher Law” wherever you get your podcasts.