If It's Not .Bank, It's Not Safe

Washington D.C. attorneys Eric Fingerhut and Shannon McKeon were published in the June 7, 2011 edition of Law360. The article addresses "phishing" scams and their impact on consumer confidence in financial services providers. Wrote Fingerhut and McKeon, "The monetary and identity theft losses sustained by consumers through phishing attacks have led to diminished consumer confidence in the security of online services rendered by leading financial institutions." The article goes on to examine one solution to reducing the number of phishing attacks--new generic and branded top-level domain extensions (gTLD). “By running a branded gTLD, a financial institution has ultimate control over all consumer interactions…” Fingerhut and McKeon conclude that financial institutions should weigh the pros and cons of branded gTLDs and at the very least take defensive measures to protect its brand and sub-brands. 

Click here to read "If It's Not .Bank, It's Not Safe."