Jay D. Logel

Senior Counsel


While Jay Logel's legal fluency is invaluable for the comprehensive product safety counseling he provides auto industry clients, it isn't what makes him so effective both before and after issues arise. Rather, his ability to speak the language of engineers, regulators, communications professionals, and C-suite executives in equal measure helps companies respond with one clear and strategic voice when government investigations or safety concerns threaten bottom lines and brands.

Three decades of immersive and diverse auto industry experience informs the holistic, practical, and business-oriented representation Jay provides. His advice balances the goals of the business in the context of an aggressive and sometimes contentious enforcement environment. Clients depend on Jay to provide realistic assessments of liability and regulatory risks and offer creative solutions to manage them. He helps businesses see around the corners to anticipate risks and, when needed, develop strategies, policies, or training. Other times, Jay's experience allows him to answer with a direct and simple "yes" or "no" to complex matters. From his in-house role, he knows clients seek actionable, efficient advice that helps the business deliver results.

Officials at the National Highway Traffic Safety Administration trust Jay to know the law and regulations, understand their perspectives, and communicate candidly when representing his clients. He cultivates positive and productive working relationships with investigators, attorneys, and agency leaders in state and federal agencies in the U.S. or global markets. Tapping into Jay’s deep experience gives clients confidence when facing regulators.

Jay likes to say this is the most exciting time in administrative law ever! He stays on top of the Supreme Court's opinions, rebalancing the relationships between federal agencies, federal courts, and regulated entities to identify new challenges to agency authority. Jay applies the latest legal strategies to represent some of the most innovative auto companies helping them navigate regulations to introduce new features and advanced technologies or confront aggressive investigations.

Effectively addressing product safety and compliance problems involves getting in front of issues without getting ahead of yourself. It requires balancing the urgency of the moment with the need for a thoughtful, coordinated, fully informed approach that has buy-in from all necessary constituencies.
    • University of Iowa College of Law, J.D., 1990
    • University of Iowa, B.A., 1986
  • Bar Admissions

    • District of Columbia
    • Michigan

Latest News and Insights

Speaking Engagements3.20.25

Inaugural Summit on EV Battery Supply Chain and Compliance

Jay Logel will be a featured speaker at the American Conference Institute’s Inaugural Summit on EV…

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Speaking Engagements3.18.25

13th Annual Automotive Litigation, Regulation, and Innovation Summit

Jay D. Logel and Michael R. Carey will serve as featured presenters at the American Conference…

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Dykema Drives Auto Webinars2.26.25

Do the Charges Fit the Crime? Criminal Liability Risks for NHTSA Reporting

In this webinar, we will examine how the Department of Justice pursued criminal charges under 18…

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