Shannon M. McKeon
Senior Trademark Counsel
A broad, sophisticated global perspective and a keen eye for the smallest details may seem like opposite ends of the spectrum, but they are the defining, essential qualities that make Shannon M. McKeon so effective at protecting and maximizing the value of her clients' trademarks, domain names and brands.
While the domestic and international trademark clearance and prosecution work that makes up the bulk of Shannon's practice spans a wide range of industries, including retail and clothing, restaurants, automotive, and e-commerce, she is particularly well-versed in the complexities and nuances involved in pharmaceutical-related IP matters. She has extensive experience leading large clearance projects for her pharma clients, helping them secure strong, enduring marks that position them for success in the marketplace.
“In an interconnected global marketplace, effective trademark work not only requires an understanding of the relevant legal issues and regimes, but also an appreciation of the cultural nuances and sensitivities that can have a significant impact on the value and strength of a brand.”
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- The Catholic University Columbus School of Law, J.D.
- George Mason University, B.A.
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Bar Admissions
- Virginia
- District of Columbia
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American Society for Pharmacy Law, Member
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American Bar Association, Family Law Division
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International Trademark Association, Internet Committee, 2008-2012
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Areas of client focus
What happens when someone tries to cash in on your likeness without your permission? Shannon McKeon…
Legal Primer: How to Use Competitors’ Trademarks in Comparative Advertising
Shannon McKeon developed a helpful one-pager that covers comparative advertising and highlights the…
Intellectual Property Update and Year in Review | January 2024
In this newsletter, Dykema IP attorneys provide insights on key developments of 2023 and look to…